Guinness took top billing on the scale of relative effectiveness, outperforming the beer category average by 28.8% with its 60-second “Friendship” spot.
Archives for October 9, 2013
A majority of US shoppers combine online and in-person sources when purchasing in areas such as consumer electronics (70%) and toys (66%).
A majority 54% of mobile video ads are 30 seconds long, while another 32% are 90 seconds in length.
While 58% said social media accounted for 5% or less or clients’ ad budgets, another 42% spent between 6% and 25% of ad budgets on social.
Nine out of 10 US agency execs reported being likely to use Facebook for clients’ social campaigns.
93% of respondents now using content marketing (up from 91% last year) and 42% finding their efforts effective (up from 36%).
Customers that used at least one automated distribution method experienced a conversion rate 87% higher than those who manually or otherwise assigned their leads.
Google saw its brand value jump 34% year-over-year, vaulting it into the second spot according to Interbrand’s list of the top 100 global brands.
Facebook’s leading share slipped a point to 45%, a figure now 9% points lower than its majority share in Q3 2012.