Young Americans are more likely than the average shopper to use their mobile devices for a range of shopping activities.
Archives for October 8, 2013
More than one-quarter of US web users reported having purchased through an app store a game that could be played via any device.
More than half of adult US gamers played more than three Facebook games per week, and just fewer than half played at least that many mobile games.
In August 2013, social ad spending accounted for an average of about 6.6% of marketer budgets.
In total, marketers anticipated in August 2013 that the total ad spend growth rate for the following 12 months would reach 4.3%.
Marketers from B2C product companies expected digital ad spending to rise 11.1% this year, compared to 14.6% last year.
The median household income in the US was $51,017 last year.
Those who see personal value are more than 3 times as likely to say they would make a purchase than those who do not recognize any personal value (71% vs. 22.6%).