71% of respondents indicated their company is concerned with the potential risks of social media use but they believe the risks can be mitigated or avoided.
Archives for October 4, 2013
American adults are more likely to prefer an “a la carte” (44%) or more individually customized (29%) pay-TV package than the entire “full package” of programming (14%).
The greatest percentage of respondents—50.9%—reported using fitness apps, followed immediately by 50.3% who used general health apps.
More than one-quarter of American Internet users reported having health-related apps and turning to them at least sometimes.
Seventy percent of respondents shelled out for cable TV, while only 41% splurged on Netflix.
More than six in 10 respondents said they relied on Netflix to watch shows.
63% of US internet users said that an offer of original content was at least somewhat important in influencing their decision to select a particular subscription service.
Enthusiasm for cable TV spending is high, with the share of respondents saying they plan to increase ad spending on cable TV outweighing the share indicating they’ll decrease spending.
B2B commerce is shifting offline to online and self-service, say 57% of B2B vendors from the US and Europe.
Among social networkers who engage with brands on social media, 41% say they typically discover or find out about new products, brands or services by seeing ads on social networks.