How are brands handling the scheduling or addition of new or created social content? That was one question asked of respondents to the latest annual social media marketing survey from Chief Marketer. According to the study, which found more than 3 in 4 respondents integrating social into their campaigns, social media posting most often happens irregularly without planning (29%), with many also indicating that a few individuals create or post content with only a few days planning (24%).
By contrast, less than 4 in 10 respondents said that their calendars are created at least one month ahead of time, whether by a few key individuals (20%) or by multiple stakeholders (16%). Read the rest at MarketingCharts.