53% of online Americans aged 12 and up listen to online radio, including personalized radio (39%), live streaming (27%) and on-demand music (18%) services.
Archives for October 3, 2013
The company website remains the most important channel for content, with 88% of marketers citing it.
48% of respondents reported devoting at least 10% of their budget to content creation, with 19% of marketers allocating 25% or more.
Between 45% and 48% of US marketers cited mobile marketing as offering each of the following significant and sustainable benefits: loyalty retention, improving transactions and improving customer service.
The greatest percentage of respondents—by a wide margin—employed mobile sites or landing pages, at 70%.
19% of US mobile marketers said they planned to up their mobile ad budgets by 50% or more in the next two years.
Affluent Americans spend $1.9 billion annually – and that those dollars are highly concentrated among a select group of areas.
85% of American adults use the internet as of May 2013, representing a new high point for internet adoption.
More than 3 in 4 respondents integrating social into their campaigns, social media posting most often happens irregularly without planning (29%).