B2B marketers hold trade shows and events in high regard when it comes to their return on investment .
Archives for October 2, 2013
7 in 10 smart phone users in the US claim to have used click-to-call to connect with a business directly from the search engine results page.
2 in 3 CMOs are feeling pressure from the board to prove marketing’s value.
Online campaigns appear to be having the most success reaching younger demographics, who are often the most coveted audiences.
Ipsos estimates that 62.5 million Americans count as affluents – meaning that they are aged 18 and over and living in households with at least $100,000 in annual income – an almost 6% increase from 59 million last year.
Content distribution vehicles such as company websites and email campaigns are seen as the most essential for content marketing, rated as either extremely important or important by 88% and 73% of survey respondents, respectively.
Mobile ads are indeed effective in influencing consumers’ brand perceptions.
12% of smart phone owners—as opposed to social media users—actively checked in at locations.
Three out of 10 US male and female social media users had their accounts set up to include their locations in their posts.