TV is the largest ad spending medium in the US, and its growth rates have been holding steady for some time.
Archives for October 1, 2013
Only 40% of marketers rating their company’s marketing as effective.
43% of respondents are willing to share their location information with companies via their mobile device.
Consumers are more likely to say they’d mark email from legitimate companies as spam because the companies email them too frequently (38%) than because the emails are unsolicited (34%).
83% of Americans are either buying as the same amount of (48%) or more (35%) private label brands than last year, a figure which has held steady over the past couple of years.
In 2012, 63% of parents said either they or one of their children owned a mobile phone, smart phone or tablet. This year, that figure rose to 79%.
Nearly seven out of 10 parents in the survey owned a smart phone, 44% had a tablet and 21% an eReader.
Nearly two-thirds of adults in the US have distracted or entertained a child 5 years old or younger with a mobile device.
The number of respondents who said FBX was very effective for their ad campaigns rose from 11% in January 2013 to 20% in September 2013.
35% of US marketers found the return on investment (ROI) from mobile at least somewhat greater than from desktop.