Tumblr has experienced an even more rapid rise in monthly visitors, from 30 million in January to 36 million in September, a 20% rise.
Archives for October 2013
Yahoo (197.8 million unique visitors) topped Google (191.5 million) for the third consecutive month among desktop-only visitors.
Companies should move beyond the Net Promoter Score, as it overstates the percentage of consumers who are considered “detractors,” argues ForeSee in a new report.
40% of the 1,000 most-shared Instagram videos last month were branded.
The US “switching economy” represents about $1.3 trillion in revenues that are up for grabs across 10 industry sectors.
65% of brands and 70% of agencies say that existing measurement standards for online video don’t satisfy their need for audience guarantees.
Software apps had the highest conversion rates for banner ads on both Android devices and those running iOS.
Interstitials advertising mobile apps garner a conversion rate of just over 3% on devices running Google’s Android operating system.
Twitter now ranks ahead of Facebook as teens’ most important social network.
Brands reported an average 65% increase in video ad spending this year over last, with agencies upping their expenditures by 83%.