Gmail users seem to have had a largely positive response to the new tabbed inbox. An August survey of US internet users conducted by email marketing solution provider StrongView found that the majority of users of Google’s email service had had a neutral or positive response to tabs. Nearly half said that the change had had no effect on the management of their inboxes. However, younger Gmail users found that tabs made email management easier in greater numbers than the overall group of respondents. Read the rest at eMarketer.
Home » Consumer Behavior Marketing Research » Consumer Attitudes » Effect Of Gmail Tabs On Email Management By Age, August 2013 [CHART]