Plenty of online content areas were still firmly rooted in PC use, with the desktop accounting for more than 60% of time spent accessing auto, business, TV, news and sports content. Game playing and radio were predominantly mobile activities, while two-thirds of social activity went to the smartphone and tablet. And visual-focused content, including food, entertainment, lifestyle and retail, were beginning to tip toward mobile. Read the rest at eMarketer.
Home » Consumer Behavior Marketing Research » Media Consumption » Time Spent Online By Platform & Content Type, April 2013 [TABLE]