7 in 10 internet users across 24 countries say they’ve shared some type of content on social media sites in the past month.
Archives for September 25, 2013
Roughly 2 in 3 marketers and agencies surveyed indicated that they are somewhat or very likely to spend on native ads and content creation in the next 6 months.
30% of airtime tweets are posted during commercial breaks, a figure that corresponds to the share of commercial time during the episodes’ airtimes.
9 in 10 online consumers consider privacy to be really (55%) or somewhat (36%) important and 64% are more concerned than a year ago.
Global marketing budgets continue to improve.
Travelers’ research was spread out over the six-week study period.
Many vacationers visit online travel agencies (OTAs) to shop for packaged deals.
40% of the young men subscribed to the statement, “Ideally, I would buy everything online.”
Young men are far more likely than adults in general to have a smartphone, though a shade less likely than young women.
Digital knowhow is important to young men. Gluttons for entertainment, young men consume much of it in digital form.