Online video audiences find live video far more engaging than on-demand video delivered over-the-top, per the latest report from Ooyala covering Q2 activity, and that preference tends to increase alongside screen size. While tablet viewers spent nearly 4 times longer watching live video than on-demand during Q2, PC viewers spent about 15 times longer, and connected TV users 10 times longer. All told, audiences streamed live video on PCs for 41 minutes per play during Q2, and for 44 minutes per play on connected TVs.
Tablet TV viewers spent less time – 15 minutes – per play during Q2, although that was 4 times longer than the time they spent watching video on-demand. Mobile phone audiences watched live video for almost twice as long as they did on-demand video. Read the rest at MarketingCharts.