Single women showed a somewhat higher addiction to their smart phone than men, according to the online dating sites’ study.
Archives for September 20, 2013
More than half of single smart phone users between 21 and 42 years old said they were so dependent on their mobile device that it was like an addiction.
The number of men and women living alone or in nonfamily households increased 78.7% since 1970 to 33.6 million households in 2012, or more than one-third of total US households.
eMarketer estimates more than 73 million tablet users—57% of the US tablet-using population and 30% of US internet users—will also use a smartphone at least once per month this year.
The vast majority of consumers who use tablets also own a host of other web-enabled devices.
Google edged out Facebook (average rating of 2.22), from which 9 in 10 respondents are seeing either improved (42.7%) or steady (48.3%) ROI over the past 6 months.
The number of TV homes overall increased by roughly 1.6 million (or about 1.4%), to 115.8 million.
The higher the product’s price, the more likely mobile shoppers will conduct an information research while in-store.
During the second quarter of the year, tablet traffic converted as well as traffic from traditional computers, while maintaining a similar average order value.
While tablet viewers spent nearly 4 times longer watching live video than on-demand during Q2, PC viewers spent about 15 times longer, and connected TV users 10 times longer.