As for which companies were shelling out the most cash for ads, Procter & Gamble was the top spender, putting up $804.8 million in Q2 2013, and it was also No. 2 for growth, increasing outlays over Q2 2012 by 35.3%. Only Pfizer, the No. 10 advertiser, increased spending by a greater 54.0%. AT&T made a significant ad investment in Q2, upping spending by 33.2% to become the No. 2 advertiser in the US, edging out Comcast and L’Oréal. L’Oréal increased spending by a relatively meager 4.6% in Q2 2013 over Q2 2012, and Comcast actually decreased spending and dropped from No. 2 advertiser to No. 4. Read the rest at eMarketer.
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