Surprising results out from Valassis in its 6th Annual RedPlum Purse String Survey. Millennials (18-34) – those digitally-obsessed individuals – say that they most often get their savings from newspapers, with 51% indicating this to be the case. Newspapers edged out emails and coupon alerts (50%), internet searches (38%), the mail (33%), and in-store offers (25%) as a promotions source for this demographic, with some also turning to links from savings sites and blogs (23%), retail circulars (21%) and coupon books (20%).
Millennials are more likely than the general population to be turning to digital methods to obtain deals and coupons, though. For example, 27% claimed to have used more mobile coupons in the past year, versus 17% of respondents overall. Millennials were also more likely to say they’ve: accessed a coupon in an email on their smartphone (45% vs. 24%); accessed a coupon code on their smartphone (41% vs. 24%); compared deals on their smartphone (36% vs. 20%); and downloaded a coupon from their smartphone to a loyalty card (32% vs. 20%). Just can’t tear those young people away from their phones. Read the rest at MarketingCharts.