56.1% of mothers surveyed shared coupons or incentives on social, a significantly higher rate than followed brands on social media.
Archives for September 19, 2013
Well over half of mothers posted about products or services on social media.
Just more than one-third of respondents followed brands or stores on social media, while 65% said they did not.
More than 8 in 10 American adults believe that online ads are detrimental to their experience always (16%) or some of the time (66%) some of the time.
Millennials (18-34) – those digitally-obsessed individuals – say that they most often get their savings from newspapers, with 51% indicating this to be the case.
Digital ad spending is currently weighted towards direct response over branding, but that tilt will soon disappear.
About four out of 10 gays, lesbians and bisexual men and women had “liked” a business on Facebook.
The most common activity among the men and women polled was visiting LGBT sites and blogs, at 67% of gays and 58% of lesbians.
Retail remained the top spending ad category, but growth in Q2 2013 was minimal compared to a year prior, at only 0.1%.
For the first half of 2013, Kantar Media estimated that the total US ad spend market rose 2.0%, compared with the same period one year earlier.