12% of smart phone owners use services such as Foursquare to “check in” to certain locations or to share their locations with their friends.
Archives for September 18, 2013
After declining by 4.8% last year, total Q1 ad sales this year dropped by 6.2%, from $1.83 billion to $1.72 billion.
After growing by 3.2 million between 2006 and 2011, the number of Americans enrolled in college (undergraduate and graduate) fell by almost half-a-million last year.
During the second quarter of the year, 17.5% of US rights-managed online video views occurred on a mobile phone (13.2%) or tablet (4.3%), almost double the 9.2% from Q2 2012.
51% of Americans aged 13-54 now watch TV programs or movies using streaming video at least once a week
61% of directly placed ads stayed in-view for at least 1 second during the fist half (H1) of 2013, up from 56% in the second half of 2012 and 49.9% in H1 2012.
Video-on-demand (VOD) users tend to be younger than traditional TV users and more likely to live in families with kids.
When rating the most important social platform for generating new business, LinkedIn was No. 1, cited by 46.2% of respondents.
Email lead capture programs were seen as effective for generating leads by just 29.7% of agency execs, while advertising was even less popular.