Types Of Data Companies Analyze, 2012 & 2013 [TABLE]

Table - Types Of Data Companies Analyze

Even as marketing platforms can do a good job of tracking and responding to consumers’ online activities, there is a data gap when it comes to online-to-offline linkages. Polling by research firm Econsultancy and data consulting company Lynchpin determined that nearly three-quarters of companies worldwide were analyzing interactions between different online channels, while just under half were looking at online-to-offline interactions. Read the rest at eMarketer.

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