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How People Share Information About SMBs They Follow On Twitter, May 2013 [CHART]

Chart - How People Share Information About SMBs They Follow On Twitter

As for getting Twitter followers to perform the other function that social serves for brands—getting the word out to friends and family—respondents said they were most likely to have retweeted SMB content if they enjoyed it, at 70%. And nearly two-thirds said they mentioned an SMB on Twitter if they had a positive experience, while more than half replied to a tweet to share a positive experience. Read the rest at eMarketer.