The number of adults going online is 194 million strong per month. Of those, about 63% (122 million) use both a PC and a mobile device.
Archives for September 16, 2013
Soaring smart phone and tablet use has doubled the amount of time Americans spend online in the matter of a few short years.
57% of US adult TV viewers agree that the shows on cable TV are better than network TV shows.
87% of US adults are happy to be contacted proactively by companies regarding customer service issues.
Most said it was because they were interested in the advertised product or brand.
People were most likely to have retweeted SMB content if they enjoyed it, at 70%.
The leading reason respondents gave for following an SMB on Twitter was to receive updates on future products, at 73%.
Nearly 3/4ths of companies worldwide were analyzing interactions between different online channels, while just under half were looking at online-to-offline interactions.
Online advertising and marketing executives rated search a close second to video as a marketing tactic critical for achieving branding objectives.
eMarketer estimates that out of a total of $41.94 billion in US digital ad spending in 2013, nearly 60% will go toward direct response.