Among American respondents who had shared content on social media sites during the previous month, a leading 65% said they typically look to share interesting things.
Archives for September 13, 2013
More companies cite lead generation (37%) than branding (27%) as their main social media advertising objective.
While Gmail users appear generally favorable to the new interface, they also believe that it has negatively affected their interaction with promotional emails from their favorite brands.
US ad spending increased by 3.5% year-over-year in the second quarter of the year to reach $35.8 billion, dragging first-half expenditures up by 2% to $68.9 billion.
Smart phone penetration hit 60% of the US mobile subscriber market during the 3-month average ending in July.
Email volume grew by 17.9% year-over-year in Q2.
Slightly more than half of mobile in-application pre-roll ads were completed in the US during Q2.
58% of client-side marketers report that their company has an in-house agency, a marked rise from 42% in 2008.
Only 37% of American internet and smartphone users believe it’s possible for someone to use the internet completely anonymously, so that none of their online activities can be easily traced back to them.