What factors have contributed to the success – or failure – of past digital initiatives? C-suite executives asked this question were most likely to cite senior-management interest or desire to change practices as a top-3 factor of success, according to a recent McKinsey & Company study. Lack of senior management buy-in was also the top factor contributing to the failure of such initiatives.
Considering that respondents separately indicated that CEOs are taking a more active role in new digital initiatives, that’s a positive sign for future efforts.
After senior management buy-in (32%), the most commonly-cited factors of success also were managerial: internal leadership (30%); alignment between organizational structure and initiative’s goals (21%); and good management of and sufficient organizational support for the initiative (also 21%). Read the rest at MarketingCharts.