C-Suite’s Support For Digital Business Initiatives, September 2013 [CHART]

Chart - C-Suite's Support For Digital Business Initiatives

CEOs are becoming more personally involved in digital business initiatives, according to a recent study from the McKinsey Group. The survey, of 850 C-level executives from around the world, found 31% saying that CEOs personally sponsor such initiatives at their organization, a marked increase from 23% indicating that to be the case last year. Interestingly, respondents also suggested that CIOs have  more direct engagement in these activities than CMOs. Read the rest at MarketingCharts.

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