Almost 9 in 10 TV viewers say they watch the same channels over and over again.
Archives for September 11, 2013
Apple may be the top smartphone manufacturer in the US, but it’s far behind Samsung when it comes to sharing of its video ads.
While nearly three-fourths of these apps provided reservations capabilities, most other mobile features were in use by less than half of properties.
US smartphone users averaged 2.20 actions after conducting a mobile travel search.
Among US leisure travelers with a household income of at least $50,000 who took a trip at least 75 miles from home in 2012, 62% used smartphones this year, and 43% used tablets.
Android, which grew rapidly in popularity soon after its release, fell from triple-digit to double-digit increases in users in 2012—that year its growth rate actually lagged behind iOS.
eMarketer estimates there will be 140 million smartphone users in the US by the end of this year, up from 121.4 million last year and set to reach 159.9 million by 2014.
A leading 10.7% share of TV viewers from around the world said they want their future TV experience to be free of ads.
31% of C-level execs said that CEOs personally sponsor such initiatives at their organization, a marked increase from 23% indicating that to be the case last year.
B2B pay-per-lead advertisers are showing a healthy amount of interest in leads generated by content marketing campaigns.