Brands aren’t benefiting from the use of hashtags in their Facebook posts, according to an EdgeRank Checker analysis. Based on an examination of 500 pages that posted with and without a hashtag during July, the study finds that median viral reach per fan was actually lower for posts containing hashtags (0.8%) than for those without (1.3%). Median engagement per fan (0.22% vs. 0.25%) and median organic reach per fan (12.47% vs. 13.35%) were also lower for posts containing hashtags, though by decidedly smaller margins.
Interestingly, the results generally held true across fan sizes. For example, both media engagement per fan and viral reach per fan were lower for posts containing hashtags across 7 of the 8 page sizes measured. The results for organic reach per fan were more mixed: 4 of the 8 page sizes actually showed an increase in reach for posts containing hashtags. Read the rest at MarketingCharts.