Median viral reach per fan was actually lower for posts containing hashtags (0.8%) than for those without (1.3%).
Archives for September 10, 2013
IPTV is forecast to continue its rapid penetration, set to reach 10.6% of TV homes by 2018, compared to 6% this year and 4.8% last year.
35% of US Web users often or sometimes streamed video through a subscription service, such as Netflix.
Live TV remained the most common type of content that TV viewers watched during primetime, with 67% doing so.
More than half of 18- to 34-year-old respondents watched digital video or streamed digital content at least once a week.
2 in 3 US CMOs are feeling pressure from the board to prove marketing’s value.
81% of Millennials’ retail spending occurs in brick-and-mortar stores.
1 in every 4 TV viewers surveyed across a range of countries is using a second screen to watch 2 or more programs, live events, or shows at the same time.
51% of media execs believe consumers are responding to the emergence of pure OTT video services by cutting back on their pay-TV channel packages.