The constitution of the American household has evolved considerably in the past 4 decades or so, such that there really is no typical household type anymore.
Archives for September 9, 2013
The percentage of projects estimated by CMOs to be using marketing analytics has dropped to 29% from 35% at this time last year.
Retail marketers will invest 64.6% of their paid digital dollars in direct-response efforts this year.
eMarketer expects the retail industry’s share of the total US digital advertising pie to decline slightly, from 22.3% in 2013 to 22.0% in 2017.
The US retail industry’s advertising spending on paid digital media will hit $9.42 billion in 2013 and rise to $13.50 billion by 2017, for a 10.5% compound annual growth rate.
For the full-year 2013, total US retail eCommerce sales are expected to reach $262.3 billion, growing by 16.4% during the year.
eMarketer predicts, tablet retail mCommerce sales will hit $26.05 billion, or 62.5% of US retail mCommerce sales overall.
eMarketer predicts retail mCommerce sales will reach $41.68 billion this year and by 2017, retail sales made on mobile devices will climb to well over $100 billion.
eMarketer projects that retail eCommerce holiday sales in the US will rise about 15% again this year, matching last year’s gains.