Despite having a highly engaged mobile user base, Twitter falls behind Google+ in mobile application popularity around the world.
Archives for September 6, 2013
B2B exhibitors say that their most important objectives for participating in exhibitions are to build brand awareness and identify and reach new customers.
9 in 10 agencies currently use social media as part of their new business program, and about 6 in 10 claim to have had success using social to generate new business leads.
Asked to identify their top 3 marketing business challenges, almost half of retailers indicated that they can’t keep up with the new ways consumers are using technologies.
More than three out of five internet-using millennials and seniors alike cited online banking as their primary channel.
Eighty-five percent of banking customers reported visiting a bank branch in the past 12 months, the most out of any category.
An omnichannel approach is being touted as a way to give banks of all types and sizes more flexibility to meet consumers’ constantly evolving preferences.
While July saw a slight dropoff in clicks on the enhanced search ads, the overall trend seems to be toward more PLA clicks.
The outlook for PLAs is good given that the ads do seem to garner higher clickthrough rates (CTRs) every month.
In July 2013, 1.05% of text ads worldwide were PLAs, compared to 1.22% just two months earlier.