For years, the term “interactive” has also been a synonym for online or digital. But these ads were really mostly static. Now, though, when applied to video advertising, the term interactive is used to describe some type of give-and-take, a two-way communication between advertisers and audiences, according to a new eMarketer report, “Interactive Video Advertising: Seven Best Practices for a New Ad Channel.”
It’s still the early days for interactive video advertising, but growth is rapid. As of June 2012, data from video ad management company VINDICO showed that 11% of all digital video ads had some kind of interactivity. Read the rest at eMarketer.