2 in 3 CMOs are feeling pressure from their board to prove marketing’s value.
Archives for September 5, 2013
The average subscriber receives 416 commercial emails per month, per new figures released by Return Path.
During the first quarter, average viewability for online video ads in the US was 83%, although rates varied widely among properties.
35% of online consumers across 24 countries claim to have ever purchased a product or service based mostly on an ad they saw on a social media site.
An analysis of mobile expandable banner ad performance indicates that native mobile ad formats delivered an average expansion rate/click-through rate of 1.37% during the second quarter of this year.
More than one-fifth of accommodation businesses worldwide used mobile devices to present customers with special offers.
Making reservations was the most common feature on existing mobile apps employed by hotels, used by 72%.
Hotels’ use of many digital technologies increased between 2012 and 2013.
eMarketer estimates that video’s share of the overall digital display budget will rise from 23.4% this year to 30.7% by 2017.
As of June 2012, data from video ad management company VINDICO showed that 11% of all digital video ads had some kind of interactivity.