This infographic from Merchant Warehouse illustrates Yelp reviews affect on small businesses.
Archives for September 4, 2013
MailerMailer recently published the results of its annual analysis of email marketing metrics, with a section devoted to open and click rates by hour scheduled as well as by day of the week.
Marketers are shifting their budgets from traditional to digital marketing. Indeed, just 1 in 4 media buyers believe that traditional media will maintain a greater share of the marketing budget than digital in the years to come.
Mobile commerce spending accounted for almost 10% share of total e-commerce sales during the first half of this year.
While nearly all college students have a Facebook account and three-quarters a Twitter account, roughly 4 in 10 don’t like to follow brands and about 1 in 8 don’t believe brands should be on social media at all.
35% of American adults often or sometimes watch streaming video through a subscription service such as Netflix of Hulu Plus.
Just 15% of CMOs in the US can confidently say they have quantitatively proven the impact of social media on their business.
Whatever the reason for a friend’s like, many consumers consider it to be a recommendation.
Some good news for the future of the advertising and PR industry: youth are more likely to perceive it a positive light than their older counterparts.