Retailers, attracted by lower costs-per-click (CPCs) and higher click-through rates (CTRs), are diverting more paid search dollars from text ads to product listing ads (PLAs).
Archives for September 3, 2013
As of May 2013, 7 in 10 Americans aged 18 and older access the internet at home via a high-speed broadband connection.
US internet users had similar attitudes toward ads during traditional TV and original streaming content.
VEVO is the most popular channel in terms of unique viewers and total videos.
In the longer-form category, Netflix, Hulu and Amazon are leaders, and the three services have each begun to introduce original content in the past few years.
There will be 204.6 million US digital video viewers in 2017, representing 78.1% of internet users and 62.7% of the general population.
44% of CMOs surveyed from across the world simply don’t believe there’s any need for alignment with CIOs.
When it comes to Tumblr post engagement, brands can enjoy a shelf-life more in keeping with a YouTube video than a Facebook post.
56% of US respondents said that deals, discounts or sales on the product they’re purchasing influences their purchase decision when shopping online.