The top reason Twitter users follow SMBs is to get updates on future products (73%).
Archives for September 2, 2013
After outdoor advertising revenues increased by 4.5% in Q1, revenues climbed 5% in Q2 to reach $2.15 billion.
eMarketer predicts an increase of 2.8% in total media ad spending worldwide this year.
North America will remain the No. 1 digital ad market throughout the forecast period, with Asia-Pacific in second place.
This year, eMarketer expects, 18.8% of all digital ad spending in North America will go toward mobile internet ads.
Facebook’s worldwide ad revenues are expected to reach $6.36 billion this year.
Across all devices, Google remains by far the No. 1 digital ad publisher in the world and will take in nearly 33% of all digital ad dollars worldwide this year.
The company is expected to see its share of global mobile internet ad revenues reach 15.8% this year, up from just 5.35% in 2012.
Few late Millennials (aged 18-24) living at home are highly inclined to subscribe to a pay-TV service once they strike out on their own.