Email practices – from signup to unsubscribe – have significantly changed over the past 5 years.
Archives for September 2013
Consumer Attitudes Toward Individuality & Identity, September 2013 [TABLE]
Just 11% of Americans approve of the way people like them are portrayed in marketing and advertising, although that figure rises to 29% when including survey results from Brazil and China.
Popular Mobile Phone Activities, May 2013 [CHART]
9 in 10 American adults own a cell phone as of May, and these adults are using their phones for a variety of activities other than voice calls.
Reach & Frequency Of Video Ads, January – August 2013 [CHART]
In August, the average viewer saw 132 ads, besting the previous high of 121 set in June, and more than doubling January’s average of 58.
Online Video Ad Views, December 2011 – August 2013 [CHART]
Online video ad views have been increasing rapidly this year, reaching a new high of 22.8 billion in August after a slight dip in July.
Cable TV Subscriber Attitudes, September 2013 [TABLE]
The number of TV cord-cutters has been rising more quickly than expected of late, but represented only about 1% of pay-TV subscribers last year.
Effect Of Gmail Tabs On Email Management By Age, August 2013 [CHART]
The majority of users of Google’s email service had had a neutral or positive response to tabs.
Where Gmail Users Open Their Mail, August 2013 [CHART]
54% of Gmail emails were opened on either an iPhone or Android device, and another 9% opened on the iPad.
Global Email Open Share By Device, August 2013 [CHART]
47% of worldwide emails in August were opened on a mobile device, up 3% from July and an increase of 24% year over year.
Global Mobile Ad Spending By Region, 2011-2017 [TABLE]
Mobile spending will hit nearly $15.82 billion, representing a whopping 79.7% year-over-year increase.
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