Email practices – from signup to unsubscribe – have significantly changed over the past 5 years.
Archives for September 2013
Just 11% of Americans approve of the way people like them are portrayed in marketing and advertising, although that figure rises to 29% when including survey results from Brazil and China.
9 in 10 American adults own a cell phone as of May, and these adults are using their phones for a variety of activities other than voice calls.
In August, the average viewer saw 132 ads, besting the previous high of 121 set in June, and more than doubling January’s average of 58.
Online video ad views have been increasing rapidly this year, reaching a new high of 22.8 billion in August after a slight dip in July.
The number of TV cord-cutters has been rising more quickly than expected of late, but represented only about 1% of pay-TV subscribers last year.
The majority of users of Google’s email service had had a neutral or positive response to tabs.
54% of Gmail emails were opened on either an iPhone or Android device, and another 9% opened on the iPad.
47% of worldwide emails in August were opened on a mobile device, up 3% from July and an increase of 24% year over year.
Mobile spending will hit nearly $15.82 billion, representing a whopping 79.7% year-over-year increase.