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Home » Articles for September 2013

Archives for September 2013

Email Tactics’ Effectiveness On Engagement, September 2013 [TABLE]

Email practices – from signup to unsubscribe – have significantly changed over the past 5 years.

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September 30, 2013 By David Erickson
Filed Under: Consumer Behavior, Email Marketing, Online Behavior Tagged With: Email Metric, Engagement, Metrics, Personalization, Statistics, Table

Consumer Attitudes Toward Individuality & Identity, September 2013 [TABLE]

Just 11% of Americans approve of the way people like them are portrayed in marketing and advertising, although that figure rises to 29% when including survey results from Brazil and China.

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September 30, 2013 By David Erickson
Filed Under: Consumer Attitudes, Consumer Behavior Tagged With: Identity, Statistics, Table

Popular Mobile Phone Activities, May 2013 [CHART]

9 in 10 American adults own a cell phone as of May, and these adults are using their phones for a variety of activities other than voice calls.

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September 30, 2013 By David Erickson
Filed Under: Consumer Behavior, Email Marketing, Location-Based Services, Mobile Behavior, Mobile Marketing, Online Behavior, Online Reviews, Video Marketing Tagged With: Chart, Mobile Apps, Mobile Email, Mobile Phones, Music Marketing, Recommendations, Smart Phones, Statistics, Text Messaging, Video Chat

Reach & Frequency Of Video Ads, January – August 2013 [CHART]

In August, the average viewer saw 132 ads, besting the previous high of 121 set in June, and more than doubling January’s average of 58.

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September 30, 2013 By David Erickson
Filed Under: Advertising, Online Behavior, Video Advertising, Video Marketing Tagged With: Advertising, Advertising Metrics, Chart, Metrics, Statistics, Video Frequency, Video Reach

Online Video Ad Views, December 2011 – August 2013 [CHART]

Online video ad views have been increasing rapidly this year, reaching a new high of 22.8 billion in August after a slight dip in July.

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September 30, 2013 By David Erickson
Filed Under: Advertising, Video Advertising, Video Marketing Tagged With: Advertising Metrics, Chart, Statistics, Video Metrics, Views

Cable TV Subscriber Attitudes, September 2013 [TABLE]

The number of TV cord-cutters has been rising more quickly than expected of late, but represented only about 1% of pay-TV subscribers last year.

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September 30, 2013 By David Erickson
Filed Under: Consumer Attitudes, Consumer Behavior, Content Marketing, Mobile Behavior, Mobile Marketing, Online Behavior, Video Marketing Tagged With: Cable Television, Cord Cutting, Multitainment, Sports Marketing, Statistics, Streaming Video, Table, Television

Effect Of Gmail Tabs On Email Management By Age, August 2013 [CHART]

The majority of users of Google’s email service had had a neutral or positive response to tabs.

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September 30, 2013 By David Erickson
Filed Under: Consumer Attitudes, Consumer Behavior, Email Marketing, Generations, Millennials, Online Behavior, User Experience Tagged With: Chart, Customer Experience, Gmail, Google, Statistics

Where Gmail Users Open Their Mail, August 2013 [CHART]

54% of Gmail emails were opened on either an iPhone or Android device, and another 9% opened on the iPad.

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September 30, 2013 By David Erickson
Filed Under: Consumer Behavior, Email Marketing, Mobile Behavior, Mobile Marketing, Online Behavior Tagged With: Android, Apple, Apple Mail, Chart, Gmail, Google, iPad, iPhone, Mobile Email, Smart Phones, Statistics, Tablets, Webmail

Global Email Open Share By Device, August 2013 [CHART]

47% of worldwide emails in August were opened on a mobile device, up 3% from July and an increase of 24% year over year.

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September 30, 2013 By David Erickson
Filed Under: Consumer Behavior, Email Marketing, International, Mobile Behavior, Mobile Marketing Tagged With: Chart, Mobile Email, Statistics, Webmail

Global Mobile Ad Spending By Region, 2011-2017 [TABLE]

Mobile spending will hit nearly $15.82 billion, representing a whopping 79.7% year-over-year increase.

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September 30, 2013 By David Erickson
Filed Under: Ad Spending, Advertising, International, Marketing Budgets, Mobile Advertising, Mobile Marketing Tagged With: Africa, Asian-Pacific, Central Europe, Eastern Europe, Europe, Latin America, Middle East, North America, Statistics, Table, Western Europe

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, a veteran marketing professional.

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