The top multichannel video providers, who represent around 94% of the market, shed a total of 344,318 subscribers during the second quarter.
Archives for August 2013
Consumers open emails throughout the day, but only click through those emails at specific preferred times, and those windows are often short.
29% of tablet owners are willing to spend at least $500 on retail purchases from their device, almost double the percentage (16%) of smartphone owners willing to spend that much.
Mobile internet display ad spending will amount to $3.81 billion this year—up 21.7% from 2012.
Marketers will spend $3.34 billion this year on real-time-bidded ads, up 73.9% from last year.
49% of email opens happen on a mobile device.
Consumers are using various devices to conduct retail shopping research, and are often crossing from one device to another to make purchases.
Global brands are averaging at least 30 tweets per week.
Online video ad reach took a step forward in July, increasing to 55.4% of the US population from 53.6% in June.
Online video ad views have been increasing at a torrid pace through the first half of this year.