Just 27% of media buying agencies don’t anticipate ever spending more on digital than traditional media.
Archives for August 2013
Fully 43% of feature phone owners come from households with annual income levels of $20,000 or less.
40% of the mobile market hasn’t yet made the switch to smart phones.
Mobile will capture a slight majority of US online ad spending in 2017.
While SEO & email still bring prospects to the door, social media entices them to enter a dialogue, pick up some information of value & step into the sales funnel.
Business-to-business (B2B) marketers—more anxious than ever to capture viable leads—are enamored with social media.
More than three out of five B2B marketers sought to increase leads from the landing page.
The greatest percentage considered conversion to be the most useful metric for analyzing the performance of their landing pages.
When it comes to mobile device use, the prevailing wisdom is that tablets are mostly used at home, while smartphones are more often used on-the-go.
11% of online Americans have forwarded a link to a brand or product’s video to someone.