38% of SMBs are using customer loyalty programs to deliver special offers and rewards for frequent customers, per new data from BIA/Kelsey, while another 21% anticipate adding a loyalty program in the next year. Those numbers, which come from Wave 17 of the researcher’s “Local Commerce Monitor,” are a slight uptick from the previous wave, which put current adoption of loyalty programs at 34%, with another 21% likely to add a program.
Still, BIA/Kelsey notes in this latest release that SMBs’ use of loyalty programs has not changed by a statistically significant from last year.
Among respondents with a loyalty program, 54% said they operate their own in-house programs, primarily through paper-based tracking methods such as punch cards. Read the rest at MarketingCharts.