LinkedIn is a company undergoing massive transformation. It is moving from its roots as a business-oriented social network and becoming a business-to-business (B2B) content publishing platform, according to a new eMarketer report, “Marketing on LinkedIn: New Opportunities, but Old Issues Remain.”
With that change comes a variety of new ways companies can market and advertise, including native ads in the feed and PowerPoint-style ads using technology from SlideShare, which LinkedIn acquired last year.
The ad revenue picture for LinkedIn looks positive. eMarketer forecasts that worldwide ad revenues will reach $376 million in 2013, up 46.7% from last year. Read the rest at eMarketer.