Facebook exchange units can deliver an ROI comparable to other search and direct response channels, but that’s more likely to be the case for dynamic than static units.
Archives for August 30, 2013
The online merchants who comprise the MarketLive Performance Index are enjoying the rewards of their greater investments in paid search.
38% of SMBs are using customer loyalty programs to deliver special offers and rewards for frequent customers.
Marketing budgets continue to improve across major regions.
62.5% North American grocery retailers planned to offer mobile shopping lists this year.
A major area of interest for digitally minded grocers is increasing the ability of customers to interact with retailers through a variety of channels.
A review of several studies indicates that in 2012, about 80% of marketers were using LinkedIn for business.
comScore reported that LinkedIn passed Twitter to become the second-largest social network in the world, ranked by unique visitors.
LinkedIn’s worldwide ad revenues will reach $376 million in 2013, up 46.7% from last year.