When it comes to mobile device use, the prevailing wisdom is that tablets are mostly used at home, while smartphones are more often used on-the-go.
Archives for August 28, 2013
11% of online Americans have forwarded a link to a brand or product’s video to someone.
The top multichannel video providers, who represent around 94% of the market, shed a total of 344,318 subscribers during the second quarter.
Consumers open emails throughout the day, but only click through those emails at specific preferred times, and those windows are often short.
29% of tablet owners are willing to spend at least $500 on retail purchases from their device, almost double the percentage (16%) of smartphone owners willing to spend that much.
Mobile internet display ad spending will amount to $3.81 billion this year—up 21.7% from 2012.
Marketers will spend $3.34 billion this year on real-time-bidded ads, up 73.9% from last year.
49% of email opens happen on a mobile device.
Consumers are using various devices to conduct retail shopping research, and are often crossing from one device to another to make purchases.
Global brands are averaging at least 30 tweets per week.