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Reach & Frequency Of Online Video Ads, January – July 2013 [CHART]

Chart - Reach & Frequency Of Online Video Ads

Interestingly, online video ad reach took a step forward in July, increasing to 55.4% of the US population from 53.6% in June. The slight decline in total online video ad views was entirely the result of a drop-off in ad frequency, with the average viewer seeing 114 ads during the month, compared to 121 in June. Read the rest at MarketingCharts.