Online video ad views have been increasing at a torrid pace through the first half of this year. However, as was the case last year, the start of the summer seems to have leveled that growth off. During July, Americans watched 19.6 billion online video ads, representing a slight 2.4% dip from June’s record 20.1 billion views. While that’s much less of a slowdown as last year’s 12.7% drop-off in July, it does bring to an end 6 consecutive months of growth.
Despite the slowdown in ad views in July, they still totaled more than double the number from January (9.1 billion), underscoring just how quickly impressions have grown this year. Read the rest at MarketingCharts.