Facebook Ad Performance Metrics, Q2 2013 [CHART]

by derickson on August 27, 2013

in Advertising,Analytics,Social Media Marketing

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Kenshoo Facebook Ad Performance Trends in Q2 Aug2013 Facebook Ad Performance Metrics, Q2 2013 [CHART]

Facebook users are engaging more with advertising on the social networking platform, with increases in clicks and conversions leading to higher revenues for advertisers during the second quarter of the year, reports Kenshoo Social in a new study. Click-through rates were up by 18.5% quarter-over-quarter, leading to a 15.9% drop in average cost-per-click and a 16.4% rise in clicks. Perhaps those complaints about Facebook ads interfering with the user experience aren’t amounting to much.

The results are good news for Facebook, which recently reported that its revenues from advertising totaled $1.6 billion during Q2, or 88% of total revenues. Read the rest at MarketingCharts.

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  • wp socializer sprite mask 16px Facebook Ad Performance Metrics, Q2 2013 [CHART]

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