Facebook users are engaging more with advertising on the social networking platform, with increases in clicks and conversions leading to higher revenues for advertisers during the second quarter of the year, reports Kenshoo Social in a new study. Click-through rates were up by 18.5% quarter-over-quarter, leading to a 15.9% drop in average cost-per-click and a 16.4% rise in clicks. Perhaps those complaints about Facebook ads interfering with the user experience aren’t amounting to much.
The results are good news for Facebook, which recently reported that its revenues from advertising totaled $1.6 billion during Q2, or 88% of total revenues. Read the rest at MarketingCharts.