“2014 will be the Year of Design,” declares Hanapin Marketing as the result of its new survey [PDF] of PPC professionals. The study, fielded among “hundreds of search marketing professionals,” found that 85% will focus more on conversion rate optimization next year, compared to just 2% who will focus less on this area. Around 6 in 10 plan to focus more on entering new ad networks.
Search ad networks appear to have the leg up on social networks when it comes to planned spending increases. 73% plan to spend more on Google AdWords while 55% will spend more on Bing ads. By comparison, 52% will spend more on display networks, and the same proportion plan to hike their spending on Facebook. LinkedIn (26%), Twitter (24%) and other social networks (18%) will get a spending boost from fewer professionals. Read the rest at MarketingCharts.