85% of PPC professionals will focus more on conversion rate optimization next year, compared to just 2% who will focus less on this area.
Archives for August 26, 2013
A study of 100 million conversion events across 4 major verticals and multiple devices reveals that 31% of said conversions took place on a mobile device.
53.3% of Android Phone users who open emails on their device spend more than 15 seconds reading them. The corresponding figure for desktop readers is 36.6%.
18-24-year-old broadband subscribers don’t show much of an interest in signing up for pay-TV services once they move into their own residences.
Smart phone traffic has grown 10 times more quickly than desktop traffic over the past year.
Mobile spending is expected to rise 95.0% this year to account for 20.1% of all digital ad spending, and 5.0% of total media ad spending.
US digital ad spending will hit $42.26 billion this year, up from $36.80 billion in 2012, to account for 24.7% of total media ad spending this year.
This year, 21.7% of all digital display ad spending will be on mobile, rising to 48.4% by 2017.
In 2010, just 2.1% of all digital search ad dollars were spent on mobile devices. This year, that share will reach 22.1%.