Forms Of Online Video For Which Marketing Plan To Increase Spending, April 2013 [CHART]
As to which digital video ad formats would likely see the biggest bumps in investment, an April 2013 study from Be On, a division of AOL, found that 73% of marketers polled worldwide expected to increase spending on pre-roll ads over the next 12 months. Social video ads came in second, at 53% of respondents. Read the rest at eMarketer.