45% of mobile phone owners claim to be at least somewhat interested in receiving mobile offers, assuming they gave permission.
Archives for August 23, 2013
90% of national brand advertising campaigns employed geo-precise targeting (targeting areas that do not conform to standard geo-boundaries) in Q2.
Recent data from MailerMailer suggests that opens peak at one hour post-delivery (11.1% of an email’s total opens), falling off quickly during each following hour.
Open rates may have been negatively affected (depending on the research), but value per open may turn out to increase, at least according to one source.
60% of American adults drink alcohol at least occasionally.
The informational needs of doctors and other health care providers have likely helped to push the adoption of mobile devices.
A May 2013 survey of US health care practitioners found that 86% of them had used a smart phone for professional purposes in 2013, up from 78% the previous year.
73% of marketers polled worldwide expected to increase spending on pre-roll ads over the next 12 months.
eMarketer expects US digital video ad spend to rise by 41.4% this year and by nearly 40% next year as well, when outlays will reach $5.7 billion.