Advertising Tactics Brand Marketers Plan To Use More, February 2013 [CHART]

Chart - Advertising Tactics Brand Marketers Plan To Use More

Marketers will continue to increase their online ad presence this year, with much of that added spending going toward branding efforts, according to a February 2013 survey fielded by CMO Council and developed by Vizu, a Nielsen company. The study found that whereas in previous years, online ads had served primarily direct-response purposes, this year, marketers are moving to a more even mix of brand-focused efforts alongside direct response, with 64% planning to do a mix of both. Read the rest at eMarketer.