The top quartile, for example, spends about 6 hours per day watching TV, versus only 38 minutes for the bottom quintile.
Archives for August 22, 2013
88% of smart phone owners aged 18-30 open emails on their devices, and 52% say that their device has become the primary device on which they open their emails.
63% of consumers in the US and UK believe that they receive so many messages that use their name that it no longer makes any difference to them, recent research suggests. But consumers’ behavior may not support their perceptions.
The most common activity among smart phone shoppers in Q1 was using a store locator (70%).
Compared to consumers in 32 other countries, Americans are among the least motivated to use digital media for self-expression, even using online media typically associated with self-expression (such as blogging) more out of a desire for entertainment.
Most marketers tend to agree that the basic use of marketing automation is insufficient for persuading today’s B2B decision-makers, and relevance is key.
Marketing automation had the largest year-over-year growth of any area in B2B marketers’ budgets with 233%.
B2B marketers are eyeing marketing automation with a renewed focus.
Fifty-four percent said they would prefer to use the same metrics they use for offline campaigns, alongside additional metrics particular to online.
US brand marketers, in particular, will double down on social media, mobile and video this year, with 70%, 69% and 64%, respectively, increasing their use of these tactics.