This infographic from DocStock (via Ragan.com) illustrates the demographics of social media users.
Archives for August 21, 2013
During the first half of the year (H1), messages scheduled for midnight led to the best open rate, of 20.1%.
Almost all B2B marketing leaders agree that marketing must do things that it hasn’t dont ever before to be successful.
Mobile commerce sales are on the rise, and mobile owners spent $4.7 billion on retail goods during the second quarter.
86% of TV households in the US subscribe to some type of multi-channel video service.
32% of those with a “superior strategy” say they conduct extensive landing page testing, while none of those with an “inferior” strategy do so.
A large portion of brands worldwide were using a varied mix of platforms in order to communicate with audiences.
Executives favored the well-established platforms of Facebook and Twitter as social media networks on which to maintain a business presence.
Those polled most often named an increase in user engagement as one of the top three benefits resulting from the use of such social applications.